Discover your playfulness with makeup. We are KATE PINK-CATS. NO MORE RULES.

KATE’s pink
is not just to be “cute.”
It’s to follow your heart and feel excited.

It’s okay to leap at the things you like.
It’s also okay to be excited about makeup.

Try living like a cat.
Trust the impulses within you.
More unapologetically. With freedom.

WE are KATE PINK CATS

Wearing a pink that stirs your instincts,
choose what makes your heart race.

SPECIAL MOVIE

KATE'S PINK ITEMS

NEW

 
BOUNCY CHEEK & EYESHADOW

  • Limited quantity 2 new colors

Apply color broadly, extending to the cheeks, to make eyes appear more striking.
Introducing limited-edition colors with a full pink mood from the blush and eyeshadow palette that adds contour and rose color at the same time.
#MilkyPinkCheek&Eyeshadow

COLOR VARIATIONS

EX-1 Purr Pink EX-2 Meow Pink

  • *All images are finished images
    *Animal designs are for illustrative purposes

Product information details

NEW

 
LIP MONSTER FOGGY MATTE

  • Limited quantity 3 colors

Limited-edition launch of pink, soft and foggy matte lipsticks from the long-lasting LIP MONSTER series.
#FogMONSTER

COLOR VARIATIONS

Peach Pink EX-1 Paw Pad Swing EX-2 Milky Meow Rose EX-3 Pomegranate Fluffball

  • *All images are finished images
    *Animal designs are for illustrative purposes

Product information details

NEW


EYEBROW PENCIL (POWDERY FINISH)

  • Limited quantity 2 new colors

Blend using the brush, and the result will be a powdery finish.
Introducing light eyebrow colors with a hint
of pink nuance.
#SoftLightEyebrowPencil

COLOR VARIATIONS

05 Fluffy Pink Brown 06 Sleepy Greige

  • *All images are finished images
    *Animal designs are for illustrative purposes

Product information details

Other KATE items

EYE SHADOW POPPING SILHOUETTE SHADOW RD-1 PK-1

EYE SHADOW THE EYE COLOR 061 066 069 070

EYELINER DOUBLE LINE EXPERT (COMPLEXION SHADING COLOR) PK-1

LIP LIP MONSTER

SPECIAL MAKEUP

KATE×山﨑天 カワイイだけじゃない。わがままPINKメイク Unapologetic PINK makeup

Pink is a color that isn’t just cute.
A color that reflects who you want to be, whether that may be strong, delicate, or playful.
With KATE’s items that expand the possibilities of pink,
enjoy pink makeup to your heart’s content this fall!

直感で、思いのままに遊ぶ 本能PINKメイク Instinctive PINK makeup EYE SHADOW BOUNCY CHEEK & EYESHADOW EX-1 LIP LIP MONSTER FOGGY MATTE EX-3 EYEBROW EYEBROW PENCIL (POWDERY FINISH) 05 All are finished images

どこまでもかっこよく 強気PINKメイク Bold PINK makeup LIP LIP MONSTER SUPER GLOSSY G07 EYESHADOW BOUNCY CHEEK & EYESHADOW PK-1 EYEBROW THE EYE COLOR 074 All are finished images

甘いけど、侮れない。 余裕PINKメイク Effortless PINK makeup EYESHADOW BOUNCY CHEEK & EYESHADOW EX-2 LIP LIP MONSTER FOGGY MATTE EX-2 EYEBROW DOUBLE LINE EXPERT (COMPLEXION SHADING COLOR) PK-1 All are finished images

The products were featured in the October 2026 issue of the magazine ViVi Check out the collaborative article for details on the makeup

CAST

NAOMI WATANABE

Born in Taiwan on October 23, 1987, and raised in Ishioka, Ibaraki Prefecture.
Debuting in 2007, Watanabe rose to fame with her Beyoncé-inspired dance performances.
As a comedian, she has built a wide-ranging career spanning from variety shows, radio, stage performances, commercials and YouTube to films, television dramas, and fashion modeling.
Her world tour held in New York, Los Angeles, and Taiwan in October 2016 was a huge success, with every performance sold out.
In 2019, Watanabe began splitting her time between Tokyo and New York. 
She then moved her primary base of operations to New York in April 2021.
In February of this year, she performed her first-ever show at Tokyo Dome, and from April through June, she embarked on an all-English stand-up comedy tour of North America, visiting 18 cities across the United States and Canada. Her performance thrilled fans both in Japan and overseas.
She has more than 10 million followers on Instagram.

  • List of items used
  • <EYES>
    LASH BURST BR-1, EYEBROW PENCIL (POWDERY FINISH) 05,
    3D EYEBROW COLOR Z BR-1, BOUNCY CHEEK & EYESHADOW EX-1,
    POPPING SILHOUETTE SHADOW OR-1, SUPER SHARP LINER EX4.0 BR-1​
  • <FACE>
    PORELESS-KEEPER BASE FOR DRY SKIN, AIRY CHANGE LASTING LIQUID 01/00,
    BOUNCY CHEEK & EYESHADOW EX-1, 3D CREATE NUANCE POWDER EX-2​
  • <LIPS>
    LIP MONSTER FOGGY MATTE EX-1​
  • <NAILS>
    NAIL ENAMEL COLOR N PK-2​

TEN YAMASAKI

Yamasaki was born on September 28, 2005, in Osaka Prefecture and is a member of Sakurazaka 46.
She served as the center for singles, including  “Samidare yo” and “Ikutsu no Koro ni Modoritai no ka?”
Recently, Sakurazaka 46 became the first female group to hold a solo concert at MUFG Stadium (Japan National Stadium), and at the “5th YEAR ANNIVERSARY LIVE,” which drew an audience of 140,000 fans, she announced her appointment as vice-captain.
She has appeared in numerous commercials and also appeared in the short film Sonic Beat.
She is also an exclusive model for the magazine ViVi (Kodansha).
Her hobbies include photography, videography, drawing, and listening to music.
@yamasaki.ten (IG)

  • List of items used
  • <EYES>
    LASH BURST BK-1, EYEBROW PENCIL (POWDERY FINISH) 06,
    BOUNCY CHEEK & EYESHADOW EX-2, POPPING SILHOUETTE SHADOW RD-1,
    SUPER SHARP LINER EX4.0 BK-1​
  • <FACE>
    PORELESS-KEEPER BASE FOR DRY&OILY SKIN, AIRY CHANGE LASTING LIQUID 01/02,
    BOUNCY CHEEK & EYESHADOW EX-2, 3D CREATE NUANCE POWDER EX-2​
  • <LIPS>
    LIP MONSTER FOGGY MATTE EX-2​
  • <NAILS>
    NAIL ENAMEL COLOR N PK-1​​

Please note that the color and brightness of product images may appear slightly different from the actual product depending on your device.

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