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The next generation mascara will not only add beautiful length and volume, but will penetrate the lashes to give you a lasting natural curl.
THE LASH FORMER

The curve-memorizing formula keeps eyelashes curled from the inside and outside.
Each time the product is used, the eyelashes "memorize" the curve.

KATE LASH FORMER EX (LONG WP) / (VOLUME WP)

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Firmly, instantly lock your upward curls.
Attain upward curls with enhanced* curve retention capabilities.
*Comparison with existing Kao products

KATE LASH FORMER EX (LONG WP) 2 colors
KATE LASH FORMER EX (VOLUME WP) 1 color

Waterproof formula resistant to sweat, water and humidity

LONG A curved brush that separates eyelashes without clumping BK-1 BR-3 Finished image VOLUME A spoon-shaped brush that can add volume to eyelashes without clumping BK-1 Finished image

LONG A curved brush that separates eyelashes without clumping BK-1 BR-3 Finished image VOLUME A spoon-shaped brush that can add volume to eyelashes without clumping BK-1 Finished image

LONG A curved brush that separates eyelashes without clumping BK-1 BR-3 Finished image VOLUME A spoon-shaped brush that can add volume to eyelashes without clumping BK-1 Finished image


KATE LASH MAXIMIZER HP 

KATE LASH MAXIMIZER HP

KATE LASH MAXIMIZER HP

KATE LASH MAXIMIZER HP

Keeps eyelashes beautiful 
for the entire day. 
An eyelash base 
for longer-lasting curls.

○ Enhanced lengthening and volumizing effects
○ Contains realistic black fiber 
○ Waterproof formula resistant to sweat, water and sebum
○ Contains permeating curl fixer ingredient that keeps the curves from inside

(Malic acid and sodium naphthalenesulfonate)

1 color EX-1

Upgrade points Enhanced curl-keeping effects! Contains high levels of curve-fixing wax* To create long-lasting curves *As a KATE LASH MAXIMIZER series product


KATE LASH FORMER (CLEAR)

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Acts like bare eyelashes,
but better.

Clear color subtly enhances the presence of eyelashes
A clear-type product from the curl-memorizing former.

〇Waterproof
1 color

CL-1 Clear and Subtle Black  Finished image

CL-1 Clear and Subtle Black  Finished image

CL-1 Clear and Subtle Black  Finished image


*Note that product color and brightness may appear differently depending on your PC or monitor.

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