The next generation mascara will not only add beautiful length and volume, but will penetrate the lashes to give you a lasting natural curl.
THE LASH FORMER
The curve-memorizing formula keeps eyelashes curled from the inside and outside.
Each time the product is used, the eyelashes "memorize" the curve.
Firmly, instantly lock your upward curls.
Attain upward curls with enhanced* curve retention capabilities.
*Comparison with existing Kao products
KATE LASH FORMER EX (LONG WP) 2 colors
KATE LASH FORMER EX (VOLUME WP) 1 color
Waterproof formula resistant to sweat, water and humidity
Keeps eyelashes beautiful
for the entire day.
An eyelash base
for longer-lasting curls.
○ Enhanced lengthening and volumizing effects
○ Contains realistic black fiber
○ Waterproof formula resistant to sweat, water and sebum
○ Contains permeating curl fixer ingredient that keeps the curves from inside
(Malic acid and sodium naphthalenesulfonate)
1 color EX-1
Acts like bare eyelashes,
but better.
Clear color subtly enhances the presence of eyelashes
A clear-type product from the curl-memorizing former.
〇Waterproof
1 color
*Note that product color and brightness may appear differently depending on your PC or monitor.