Peer pressure to not stand out.
Convincing yourself that “I am this type of person.”
The stereotypes of being feminine or manly.
You can escape the various cages of preconceived notions.
Become free to love yourself more, and not for anyone else.
That is what KATE believes.
KATE offers makeup for each person’s styles, and even their ways of life.
For you, who wish to express yourself freely.
MAKE FORWARD PROJECT is a project that creates opportunities to discover new versions of yourself through makeup.
It was launched as
a brand action of NO MORE RULES. KATE
so that you can enjoy change more freely without being bound by preconceptions.
We will support your courage to take a step forward with confidence in your expression, your heart, and your way of life.
We are developing five brand actions: [KATE ZONE] [KATE CHANNEL] [KATE MAGAZINE] [KATE SCHOOL] and [KATE DANCE CAMP]
so that more customers can experience KATE's NO MORE RULES.
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The immersive EC store "KATEZONE" is a secret base where you can meet your unknown self. A library where all kinds of data are collected, a mysterious tunnel where users' voices flow, and a lab where beauty is analyzed using various technologies. In this place where the future of beauty continues to be delivered, we offer a variety of experiences that will expand your makeup possibilities infinitely.
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KATE's official YouTube channel. We will deliver behind-the-scenes stories about product development, new product introductions by brand members, and this month's trend rankings.
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A web magazine where you can meet the person you want to be. Based on KATE's NO MORE RULES. , readers who don't know what they want to be or how to express themselves will be able to feel free without being bound by rules through the words of role models who express themselves with their own ideas.
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KATE SCHOOL is a special class for high school students. This is a place where you can reflect on who you are by facing your inner self through makeup and discovering a new side of yourself. We hope they can find an opportunity to express themselves freely without being bound by rules.
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A special class at ''KATE SCHOOL''.
''KATE DANCE CAMP'', where you can discover your new self through makeup and dance, is held jointly with SEPTENI RAPTURES, a member of the professional dance league D. LEAGUE.-
CHECK！ ＞
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*Please note that product colors and brightness may appear differently depending on your device (smartphone, PC, etc.)