#02 An eyelash base The curl-memorizing formula that enhances longer and fuller eyelashes. Lash Maximizer NO MORE RULES.

#02 An eyelash base The curl-memorizing formula that enhances longer and fuller eyelashes. Lash Maximizer NO MORE RULES.

#02 An eyelash base The curl-memorizing formula that enhances longer and fuller eyelashes. Lash Maximizer NO MORE RULES.

THE LASH FORMAER series

THE LASH FORMAER series

THE LASH FORMAER series

#02 An eyelash base

#02 An eyelash base

#02 An eyelash base

#01 The Lash Former

#01 The Lash Former

#01 The Lash Former

THE LASH FORMAER series

THE LASH FORMAER series

THE LASH FORMAER series

#02 An eyelash base

#02 An eyelash base

#02 An eyelash base

#01 The Lash Former

#01 The Lash Former

#01 The Lash Former

Feel the difference in your eyelash curls. 

A stroke before applying mascara gives you a more striking look.
As an eyelash base, it provides longer and fuller eyelashes
and maintains the ideal curl.
What's more, with KATE's unique curl-memorizing formula,

your eyelash will "memorize" the curl 
each time you use the product!
Lash Maximizer

Keeps eyelashes curled from inside and outside. The curl-memorizing Formula  Fixing curls from the inside Permeating curl fixer ingredient (Malic acid and sodium naphthalenesulfonate)  Curl coating ingredient (Microcrystalline wax)  Cross-section of an eyelash (Illustration)

Keeps eyelashes curled from inside and outside. The curl-memorizing Formula  Fixing curls from the inside Permeating curl fixer ingredient (Malic acid and sodium naphthalenesulfonate)  Curl coating ingredient (Microcrystalline wax)  Cross-section of an eyelash (Illustration)

Keeps eyelashes curled from inside and outside. The curl-memorizing Formula  Fixing curls from the inside Permeating curl fixer ingredient (Malic acid and sodium naphthalenesulfonate)  Curl coating ingredient (Microcrystalline wax)  Cross-section of an eyelash (Illustration)

THE LASH FORMER series

Up, eyelashes, up.

KATE's eyelash makeup isn't only about making lashes longer and volumized.
THE LASH FORMER series makes your natural lashes memorize
beautiful curls.

BASE WP

BASE WP

BASE WP

For longer-lasting curls.
An eyelash base.

FILM

FILM

FILM

Film type with smudge resistance but comes off with warm water

WP

WP

WP

Waterproof formula resistant to sebum, sweat and water  
 


HOW TO USE

~ How to use THE LASH FORMER products ~

<STEP1>
Curl your eyelashes using KATE EYELASH CURLER or your own eyelash curler. Curl them tightly to make it easier for them to 'memorize' the curl.
<STEP2>
Apply KATE LASH FORMER to the eyelashes, from the root toward the tip, while pushing them upward. 

POINT!
Applying KATE LASH MAXIMIZER N before application will make curls longer-lasting. 

*If you are using a heated eyelash curler, use it before applying KATE LASH FORMER. 

ESSENCE

ESSENCE

ESSENCE

For eyelashes that are easier to keep curled. 
A night essence for eyelashes


HOW TO USE

~How to use KATE LASH MAXIMIZER ES~

<STEP1>
Apply a generous amount of the product at the roots of both the upper and lower eyelashes (make sure to apply it on the eyelashes instead of the skin).
<STEP2>
Gently spread the product from the root toward the tip of the eyelashes.
<STEP3>
Use the tip of the mascara brush to apply the product to the eyelashes at the outer corner.

POINT!
Use KATE EYELASH CURLER (or your own eyelash curler) before applying to make lashes more effectively curved. 

The model uses
<Face> KATE SECRET SKIN CC BASE ZERO EX-1/KATE SECRET SKIN MAKER ZERO (LIQUID) 01/KATE HIGHLIGHTING COLOR NUANCER EX-2
<Eyes> KATE CRUSHED DIAMOND EYES OR-1/KATE SUPER SHARP LINER EX2.0 BR-2/KATE DESIGNING EYEBROW EX-4/KATE LASH MAXIMIZER N EX-1/KATE LASH FORMER (LONG) BK-1
<Lips> KATE COLOR HIGHVISION ROUGE BE-1

*Note that product colors and brightness may appear differently depending on your device (smartphone, PC, etc.)

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