Delivers a matte yet lightweight finish
without having dry lips.
By customizing the amount of nude layered, you can
create both an elegant and casual look.
Introducing RED NUDE ROUGE (AIRY MATTE).
- NEW
RED NUDE ROUGE
(AIRY MATTE)
4 types
〇Compact with mirror
〇Comes with an applicator
CM
Moisturizing, lightweight and matte texture
Customize color by adjusting the amount of the nude shade applied
RED NUDE ROUGE (AIRY MATTE) is available in 4 types.
Create the red you desire depending on the amount you layer.
Customize your red by adjusting the amount of the nude shade applied!
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HOW TO
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Applying on outer edges
- STEP1
Apply the red primer over the entire lip.
- STEP2
Carefully apply the nude while neatly lining the lips. The key is to take more nude shade.
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Patting
- STEP1
Apply the red primer on lips.
- STEP2
Pat on the shimmery beige with your fingers. The key is to put the shimmer on randomly.
RED NUDE ROUGE featuring melting and moisturizing texture
KATE RED NUDE ROUGE
8 types
After covering dullness with the red primer, the color can be customized
depending on how much nude shade is blended over.
RED NUDE ROUGE is available in a total of 8 types of color duos.
Any item will let you discover a red only for you because you can make it suit you by how you layer the colors.
Create the color you want according to your lip condition and mood by adjusting the amounts to layer.
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ARRANGEMENT STYLES
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Soft gradation
- STEP1
Spread the red primer from the center to the outside of the lips.
- STEP2
Apply the nude to the outline of the lips and blend with the red primer.
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Vertical gradation
- STEP1
Apply more of the red primer on the lower lip.
- STEP2
Apply the nude from the upper to lower lips and blend with the red primer.
This new formula comes from a careful look into the lips.
The truth about lips discovered through KATE's study on lips.
Only humans have beautiful red
lips.
Lips are part skin, part mucosa.
Lips are premature tissues.
Lips as high-sensitivity sensors.
The epidermis of lips has a fast metabolism.
Younger lips are more vulnerable
to dryness.
Upper and lower lips have
different colors.
Flowing blood shows through the skin, making the lips red.
KATE developed a lip balm-based cream rouge after pursuing high moisturizing effects and vivid coloration for a beautiful finish while treating the delicate lips carefully like skin.
"Red" which KATE has achieved as the result of repeated studies.
What are the 4 secrets behind it?
Secret 1
Secret of realizing vivid red
Melting texture
Lips do not have a sebaceous membrane and are vulnerable to dryness.
Wraps dry lips in a highly moisturizing paste with a melting texture.
Secret 2
Secret of realizing vivid red
High-purity coloration
Achieves high-purity coloration which KATE's conventional rouge formula could not realize by using a higher content of coloring agent and mixing it with a highly transparent paste.
Secret 3
Secret of making the red suit you
Red Base and Nude Color
Flowing blood shows through the skin, making the lips red.
KATE has developed a makeup technique to reproduce the lip's red color by layering a nude color over a red base.
Layer a nude color to turn a vivid red into the red color that suits you.
Secret 4
Secret of creating a perfectly fitting red
An endless array of lip looks
Lips change color daily depending on skin and blood flow conditions.
Adjust the amounts to layer for an endless array of red colors that can suit any lips.
Model items
＜Eyes＞ DESIGNING BROWN EYES BR-6 / DESIGNING EYEBROW 3D EX-4 / 3D EYEBROW COLOR BR-1 / LASH FORMER WP (LONG) BK-1
＜Face＞ RESET COVER BASE / POWDERY SKIN MAKER 01
＜Lips＞ RED NUDE ROUGE (AIRY MATTE) 01
＜Nails＞ NAIL ENAMEL COLOR N BR-1
*Note that product color and brightness may appear differently depending on your device (smartphone, PC, etc.).