New texture airy matte Discover new matte finish,  like wearing a cloud of color. KATE RED NUDE ROUGE NO MORE RULES.

New texture airy matte Discover new matte finish,  like wearing a cloud of color. KATE RED NUDE ROUGE NO MORE RULES.

New texture airy matte Discover new matte finish,  like wearing a cloud of color. KATE RED NUDE ROUGE NO MORE RULES.

Delivers a matte yet lightweight finish
without having dry lips.
By customizing the amount of nude layered, you can 
create both an elegant and casual look.

RED NUDE ROUGE (AIRY MATTE).

RED NUDE ROUGE (Airy Matte)

RED NUDE ROUGE
(AIRY MATTE)

4 types

〇Compact with mirror 
〇Comes with an applicator

CM

HOW TO

HOW TO

HOW TO

Moisturizing, lightweight and matte texture
Customize color by adjusting the amount of the nude shade applied

Just apply 1, followed by 2  Key red color that beautifies lips  Clear red primer that covers dullness and accentuates lips  Nude that blends in red with skin  Nude shade that customizes color depending on the amount applied

Color is customizable by adjusting the amount of the nude shade applied  Enhanced complexion  Nude finish More red More nude Finished image 01

COLOE VARIATIONS

COLOE VARIATIONS

COLOE VARIATIONS

RED NUDE ROUGE (AIRY MATTE) is available in 4 types.
Create the red you desire depending on the amount you layer.

01 02 03 04

01 More red 1:1 More nude

02 More red 1:1 More nude

03 More red 1:1 More nude

04 More red 1:1 More nude

COLOR GRADATIONS

COLOR GRADATIONS

COLOR GRADATIONS

Customize your red by adjusting the amount of the nude shade applied!

01 02 03 04 Red More 50% 50% Nude More

Finished image

HOW TO

red_nude_rouge-airy_matte-arrange_how_to-img-a-s

Finished image (03)


Applying on outer edges


  • STEP1

Apply the red primer over the entire lip.

  • STEP2

Carefully apply the nude while neatly lining the lips. The key is to take more nude shade.

red_nude_rouge-airy_matte-arrange_how_to-img-b-s

Finished image (04)


Patting


  • STEP1

Apply the red primer on lips.

  • STEP2

Pat on the shimmery beige with your fingers. The key is to put the shimmer on randomly.

  • You can virtually try all possible gradations! VIRTUAL TESTER

  • ONLINE SHOP

RED NUDE ROUGE featuring melting and moisturizing texture

KATE RED NUDE ROUGE

KATE RED NUDE ROUGE
8 types

HOW TO

HOW TO

HOW TO

After covering dullness with the red primer, the color can be customized
depending on how much nude shade is blended over.

red_nude_rouge-how_to-img-s

RED More ↤ 50% 50% ↦ NUDE More

RED More ↤ 50% 50% ↦ NUDE More

RED More ↤ 50% 50% ↦ NUDE More

COLOR VARIATIONS

COLOR VARIATIONS

COLOR VARIATIONS

red_nude_rouge-color_variations-kv-m

red_nude_rouge-color_variations-kv-m

red_nude_rouge-color_variations-kv-s

RED NUDE ROUGE is available in a total of 8 types of color duos.
Any item will let you discover a red only for you because you can make it suit you by how you layer the colors.

01 02 03 04 05 06 07 08

01 More red 1:1 More nude

02 More red 1:1 More nude

03 More red 1:1 More nude

04 More red 1:1 More nude

05 More red 1:1 More nude

06 More red 1:1 More nude

07 More red 1:1 More nude

08 More red 1:1 More nude

COLOR GRADATIONS

COLOR GRADATIONS

COLOR GRADATIONS

Create the color you want according to your lip condition and mood by adjusting the amounts to layer.

red_nude_rouge-color_gradations-img-color_gradations-s-210128

Finished image

ARRANGEMENT STYLES

red_nude_rouge-arrange_how_to-img-a-s-210128

Finished image (02)


Soft gradation


  • STEP1

Spread the red primer from the center to the outside of the lips.

  • STEP2

Apply the nude to the outline of the lips and blend with the red primer.

red_nude_rouge-arrange_how_to-img-b-s-210128

Finished image (03)


Vertical gradation


  • STEP1

Apply more of the red primer on the lower lip.

  • STEP2

Apply the nude from the upper to lower lips and blend with the red primer.

  • You can virtually try all possible gradations! VIRTUAL TESTER

FORMULA

FORMULA

FORMULA

This new formula comes from a careful look into the lips.

The truth about lips discovered through KATE's study on lips.

Only humans have beautiful red
lips.
Lips are part skin, part mucosa.
Lips are premature tissues.
Lips as high-sensitivity sensors. 
The epidermis of lips has a fast metabolism.
Younger lips are more vulnerable
to dryness.
Upper and lower lips have
different colors. 
Flowing blood shows through the skin, making the lips red.

KATE developed a lip balm-based cream rouge after pursuing high moisturizing effects and vivid coloration for a beautiful finish while treating the delicate lips carefully like skin. 

Balm-based formula Kanebo's conventional balm formula A melting, creamy, moisturizing texture is achieved NEW Higher content of coloring agent (Raw coloring materials)  A highly transparent paste (Paste: soft material)  Provides vivid coloration and high moisturizing effects

Balm-based formula Kanebo's conventional balm formula A melting, creamy, moisturizing texture is achieved NEW Higher content of coloring agent (Raw coloring materials)  A highly transparent paste (Paste: soft material)  Provides vivid coloration and high moisturizing effects

Balm-based formula Kanebo's conventional balm formula A melting, creamy, moisturizing texture is achieved NEW Higher content of coloring agent (Raw coloring materials)  A highly transparent paste (Paste: soft material)  Provides vivid coloration and high moisturizing effects

KATE's secrets of changing "Red"

KATE's secrets of changing "Red"

KATE's secrets of changing "Red"

"Red" which KATE has achieved as the result of repeated studies.
What are the 4 secrets behind it?

Secret 1


Secret of realizing vivid red

Melting texture

Lips do not have a sebaceous membrane and are vulnerable to dryness. 
Wraps dry lips in a highly moisturizing paste with a melting texture.

Secret 2


Secret of realizing vivid red

High-purity coloration

Achieves high-purity coloration which KATE's conventional rouge formula could not realize by using a higher content of coloring agent and mixing it with a highly transparent paste.

Secret 3


Secret of making the red suit you

Red Base and Nude Color

Flowing blood shows through the skin, making the lips red.
KATE has developed a makeup technique to reproduce the lip's red color by layering a nude color over a red base.
Layer a nude color to turn a vivid red into the red color that suits you.

red_nude_rouge-secret-img-03-s

Secret 4


Secret of creating a perfectly fitting red

An endless array of lip looks

Lips change color daily depending on skin and blood flow conditions.
Adjust the amounts to layer for an endless array of red colors that can suit any lips.

red_nude_rouge-secret-img-04-s

Model items
<Eyes> DESIGNING BROWN EYES BR-6 / DESIGNING EYEBROW 3D EX-4 / 3D EYEBROW COLOR BR-1 / LASH FORMER WP (LONG) BK-1
<Face> RESET COVER BASE / POWDERY SKIN MAKER 01
<Lips> RED NUDE ROUGE (AIRY MATTE) 01
<Nails> NAIL ENAMEL COLOR N BR-1

*Note that product color and brightness may appear differently depending on your device (smartphone, PC, etc.).

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