Firmly, instantly lock your upward curls.
Introducing the new LASH FORMER.
KATE LASH FORMER EX (LONG WP) 2 colors
KATE LASH FORMER EX (VOLUME WP) 1 color
〇Waterproof formula resistant to sweat, water and humidity
With waterproof protect formula resistant to humidity and friction.
Curve-retaining wax that solidly fixes eyelashes and
newly formulated water-repellent polymer fully shields each eyelash
and block moisture from humidity and exhalation,
retaining beautifully upward-curling eyelashes.
*Comparison with existing Kao products
Waterproof formula resistant to sweat, water and humidity
HOW TO
～How to Use LASH FORMER～
＜STEP1＞
Curl your eyelashes using KATE EYELASH CURLER or your own eyelash curler. Curl them tightly to make it easier for them to 'memorize' the curve.
＜STEP2＞
Apply LASH FORMER to the eyelashes, from the root toward the tip, while pushing them upward.
POINT!
Apply LASH MAXIMIZER N beforehand to keep the curl longer.
*When using a heated eyelash curler, use it before applying LASH FORMER.
A mascara base
with enhanced curl-fixing capability.
<Contains realistic black fibers>
Two types of lash-like black fibers adhere to natural eyelashes to make them appear fuller, producing a volumizing and lengthening effect.
<Curl-memorizing wax>
The wax holds eyelashes at the ideal curl angle and keeps them beautifully curled and smudge-free.
HOW TO
～ How to Use LASH MAXIMIZER HP ～
＜STEP1＞
Apply a generous amount of the product at the roots of both the upper and lower eyelashes (make sure to apply it on the eyelashes instead of the skin).
＜STEP2＞
Gently spread the product from the root toward the tip of the eyelashes.
＜STEP3＞
Use the tip of the mascara brush to apply the product to the eyelashes at the outer corner.
POINT!
To make it easier for the eyelashes to 'memorize' the curl, use of KATE EYELASH CURLER (or your own eyelash curler) beforehand is recommended.
FACT 1
Approximately three in four* Japanese women have downward growing eyelashes.
<The average angle of eyelash growth of Japanese people -11.1°>*
According to our survey, the average angle of eyelash growth for Japanese women was -11.1º.
Approximately three in four* Japanese women had downward growing eyelashes.
This means that most Japanese women start their eyelash makeup routine by curling their lashes upwards.
*Study by Kanebo (March 2010 on 193 Japanese women between 20 and 26 years old)
FACT 2
The angle of the eyelashes determines the brightness of the eye.
An eye looks sparkling when
light cast on it is reflected.
The angle of the eyelashes determines the amount of light cast on the eye.
When eyelashes are curled upwards, more light is reflected on the eye, which makes the eye look brighter.
ColumnⅠ
〜 Will sparkling eyes affect one‘s features?! 〜
When individuals were presented with pictures of two people with a sparkle in the eye at different levels of brightness and were asked what they thought of their skin and features…
Most respondents thought
“a person with a brighter sparkle had”
“Brighter skin”
“A more dimensional feature”
“More depth”
The survey therefore indicated that sparkling eyes can change people’s impression of skin and features!
About the study on a sparkle in the eye
Experiment＜Will sparkling eyes change the impression of skin and features?＞
A psychological study was conducted by preparing photos of several women's faces with Low, Middle and High levels of sparking in their eyes to compare people’s changes in impression of the skin and features.
*12 Japanese men and women between 25 and 41 years old (Study by Kanebo on January 2018)
ColumnⅡ
〜KATE has discovered the new standard for beautiful eyelashes!〜
The ideal eyelash curve has
a 34 degree angle and a 3.4 mm rise.
We discovered that it is important for eyelashes to curve at 34 degrees and take in light in order to have eyes with more sparkle.
Furthermore, a 3.4 mm rise from the upper eyelid was defined as the most attractive-looking eyelashes.
(Reference image)
The model uses
<EYE> KATE 3D PRODUCE SHADOW PK-1 / KATE DESIGNING EYEBROW 3D EX-5 / KATE 3DEYEBROW COLOR N BR-1 / KATE LASH FORMER EX（LONG WP） BK-1
<FACE> KATE PROTECTION EX / KATE POWDERY SKIN MAKER 01 /
<LIP> KATE LIP MONSTER 05
*Note that product color and brightness may appear differently depending on your PC or monitor.