Humidity in air or your breath makes eyelashes droop.  Lock the curl firmly, instantly.  LASH FORMER.  NO MORE RULES.

Humidity in air or your breath makes eyelashes droop.  Lock the curl firmly, instantly.  LASH FORMER.  NO MORE RULES.

Humidity in air or your breath makes eyelashes droop.  Lock the curl firmly, instantly.  LASH FORMER.  NO MORE RULES.

Firmly, instantly lock your upward curls.
Introducing the new LASH FORMER.

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KATE LASH FORMER EX (LONG WP) 2 colors
KATE LASH FORMER EX (VOLUME WP) 1 color

〇Waterproof formula resistant to sweat, water and humidity

  • LASH FORMER Series LINEUP

MOVIE


Attain upward curls with enhanced curve retention capabilities. Update* highlights

Attain upward curls with enhanced curve retention capabilities. Update* highlights

Attain upward curls with enhanced curve retention capabilities. Update* highlights

With waterproof protect formula resistant to humidity and friction.
Curve-retaining wax that solidly fixes eyelashes and
newly formulated water-repellent polymer fully shields each eyelash
and block moisture from humidity and exhalation,
retaining beautifully upward-curling eyelashes.



*Comparison with existing Kao products

New Waterproof Protect Formula resistant to friction and humidity  <illustration> Formulation water-repellent, friction-resistant polymer (trimethylsiloxysilicate, and glyceryl (abietate/maleate) curve-retaining wax that stands up lashes from the roots (synthetic wax) illustration of eyelash coating

COLOR VARIATIONS

COLOR VARIATIONS

COLOR VARIATIONS

Waterproof formula resistant to sweat, water and humidity

LONG BK-1 BR-3  A curved brush that separates eyelashes without clumping Finish image

LONG BK-1 BR-3  A curved brush that separates eyelashes without clumping Finish image

LONG BK-1 BR-3  A curved brush that separates eyelashes without clumping Finish image

VOLUME BK-1  A spoon-shaped brush that can add volume to eyelashes without clumping  front side  Finish image

VOLUME BK-1  A spoon-shaped brush that can add volume to eyelashes without clumping  front side  Finish image

VOLUME BK-1  A spoon-shaped brush that can add volume to eyelashes without clumping  front side  Finish image


THE LASH FOMER series

THE LASH FOMER series

THE LASH FOMER series

KATE original The curl-memorizing Formula Keeps eyelashes curled from inside and outside. Fixing curls from the inside Permeating curl fixer  ingredient (Malic acid and  sodium naphthalenesulfonate) The Penetrative ingredient  keeps the curve from  the inside. Fixing curves from the outside Curl coating ingredient (Microcrystalline wax) Wax lighter than water keeps  the curve from the outside.Cross-section of an eyelash  (Illustration)

WP Waterproof formula resistant to sweat, water and sebum

WP Waterproof formula resistant to sweat, water and sebum

WP Waterproof formula resistant to sweat, water and sebum

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HOW TO

~How to Use LASH FORMER~

<STEP1>
Curl your eyelashes using KATE EYELASH CURLER or your own eyelash curler. Curl them tightly to make it easier for them to 'memorize' the curve.
<STEP2>
Apply LASH FORMER to the eyelashes, from the root toward the tip, while pushing them upward.

POINT!
Apply LASH MAXIMIZER N beforehand to keep the curl longer. 

*When using a heated eyelash curler, use it before applying LASH FORMER.

BASE WP Eyelash base

BASE WP Eyelash base

BASE WP Eyelash base

A mascara base
with enhanced curl-fixing capability.

KATE LASH MAXIMIZER HP

KATE LASH MAXIMIZER HP

KATE LASH MAXIMIZER HP

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<Contains realistic black fibers>
Two types of lash-like black fibers adhere to natural eyelashes to make them appear fuller, producing a volumizing and lengthening effect.

<Curl-memorizing wax>
The wax holds eyelashes at the ideal curl angle and keeps them beautifully curled and smudge-free.


HOW TO

~ How to Use LASH MAXIMIZER HP ~ 

<STEP1>
Apply a generous amount of the product at the roots of both the upper and lower eyelashes (make sure to apply it on the eyelashes instead of the skin).
<STEP2>
Gently spread the product from the root toward the tip of the eyelashes.
<STEP3>
Use the tip of the mascara brush to apply the product to the eyelashes at the outer corner.

POINT!
To make it easier for the eyelashes to 'memorize' the curl, use of KATE EYELASH CURLER (or your own eyelash curler) beforehand is recommended. 

FACT about eyelashes

FACT about eyelashes

FACT about eyelashes

FACT 1

Approximately three in four* Japanese women have downward growing eyelashes.

<The average angle of eyelash growth of Japanese people -11.1°>*

According to our survey, the average angle of  eyelash growth for Japanese women was -11.1º.
Approximately three in four* Japanese women had downward growing eyelashes.
This means that most Japanese women start their eyelash makeup routine by curling their lashes upwards.

*Study by Kanebo (March 2010 on 193 Japanese women between 20 and 26 years old)

-11.1°

-11.1°

-11.1°

FACT 2

The angle of the eyelashes determines the brightness of the eye. 

An eye looks sparkling when 
light cast on it is reflected.
The angle of the eyelashes determines the amount of light cast on the eye. 
When eyelashes are curled upwards, more light is reflected on the eye, which makes the eye look brighter.

無捲翹 光線 捲翹

ColumnⅠ

〜 Will sparkling eyes affect one‘s features?! 〜 

When individuals were presented with pictures of two people with a sparkle in the eye at different levels of brightness and were asked what they thought of their skin and features…

Most respondents thought 

“a person with a brighter sparkle had”
“Brighter skin”
“A more dimensional feature” 
“More depth”

The survey therefore indicated that sparkling eyes can change people’s impression of skin and features!

About the study on a sparkle in the eye
Experiment<Will sparkling eyes change the impression of skin and features?>
A psychological study was conducted by preparing photos of several women's faces with Low, Middle and High levels of sparking in their eyes to compare people’s changes in impression of the skin and features.
*12 Japanese men and women between 25 and 41 years old (Study by Kanebo on January 2018)

ColumnⅡ

〜KATE has discovered the new standard for beautiful eyelashes!〜

The ideal eyelash curve has 
a 34 degree angle and a 3.4 mm rise.

We discovered that it is important for eyelashes to curve at 34 degrees and take in light in order to have eyes with more sparkle.
Furthermore, a 3.4 mm rise from the upper eyelid was defined as the most attractive-looking eyelashes.

光線34° 半徑3.4mm的弧度 KATE的黃金比例弧度 (示意圖)

(Reference image) 

The model uses
<EYE> KATE 3D PRODUCE SHADOW PK-1 / KATE DESIGNING EYEBROW 3D EX-5 / KATE 3DEYEBROW COLOR N BR-1 / KATE LASH FORMER EX(LONG WP) BK-1
<FACE> KATE PROTECTION EX / KATE POWDERY SKIN MAKER 01 /
<LIP> KATE LIP MONSTER 05

*Note that product color and brightness may appear differently depending on your PC or monitor.

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